Yahoo! Goes for a Tumbl(r)


The world of social media is ever-changing but many of us were surprised when super-company Yahoo announced a $1.1 billion deal to acquire blogging platform Tumblr earlier this week.

Tumblr, an image-based platform with a tagline of follow the world’s creators, has appealed to the “younger crowd” since its inception in 2007 by software consultant David Karp. Tumblr , which was created on the idea of “tumblelogs” (short-form blogs) has 109.1 million blogs, 51.0 million posts, and gets about 60 billion U.S. page views per year. (Quancast)

Yahoo! is best known for its web portal and search engine Yahoo Search! Yahoo! was founded in January of ’94 by Jerry Yang and David Filo , but on July 16, 2012, former Google executive Marissa Mayer was named as Yahoo! CEO and President. What many folks don’t know that the word “yahoo” is an acronym for “Yet Another Hierarchical Officious Oracle”.

One of Yahoo!’s apparent motives for acquiring Tumblr was the ability to tap into the younger, active online user base that resides there in hopes of absorbing some of the “cool factor.” But some Tumblr users are less than happy about having Yahoo! as a bunkmate and worry their now serene and simple blog platform will soon be cluttered by ads.

But not everyone is tentative about the acquisition. Industry experts are speculating that the marriage of Yahoo! and Tumblr is very similar in motive to the merger earlier this year between Facebook and Instagram. Tumblr has been under pressure to turn a greater profit by stockholders as Yahoo! struggles to breathe life into the already acquired photo-sharing site Flickr. The bottom line is that Yahoo!, despite financial worries and growth issues, is still the 4th ranked Internet property worldwide according to ComScore .

Despite Yahoo! CEO Marissa Mayer’s promise to “not screw it up,” many feel Yahoo! is venturing into hostile waters when it comes to wooing current Tumblr users. It remains to be seen if this acquisition a smart move or a risky one.

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