Has Apple Gone Green?

Apple is piloting a new trade-in program that lets you get credit for your old iPhone when upgrading to a new version. You will be able to walk into an Apple store with your old iPhone and walk out with a new one, with a discount, without any hassle. This is in preparation for the release of the new iPhone 5S that has been sparking speculation for months.

How Does It Work?
The trade-in has to be done in person in an Apple store. Any model iPhone can be brought in for a valuation by the Apple staff, provided it’s in working order and without any water damage. However, the trade-in is can be used for a new on-contract iPhone only. You won’t be given credit towards any other products. The good news is that it works for all models ranging from the most prehistoric iPhones to the latest iPhone 5, with the trade-in price adjusted accordingly.

Why Is Apple Doing It?
According to a spokesperson for Apple; “iPhones hold great value. So, Apple Retail Stores are launching a new program to assist customers who wish to bring in their previous generation iPhone for reuse or recycling. In addition to helping support the environment; customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone.”

It is unclear at this stage whether the motivation is primarily driven by environmental concerns or is a pre-emptive sales ploy to encourage users to upgrade, and boost falling sales.

What’s In Store For The New iPhone 5S?
As usual, the rumour mill has been going into overdrive for the pending release of the iPhone 5S. Some websites are claiming that it will be released with a new colour range including graphite and gold. There will be the usual increases in processor power, camera quality and software. However, the most interesting, and hopeful, rumor is the replacement of the home button with a fingerprint scanner. These are all unconfirmed at this stage and will only be made certain when Apple formally releases the new model.

It’s difficult to know at this point in time whether or not the trade-in program will be beneficial to both Apple and its customers. There is always the option to privately sell an old iPhone, which will generally fetch a higher price. However, the ease and simplicity of the trade-in program is what makes it attractive. Apple’s customers have been known to pay a premium for this ease and simplicity and it is, after all, what Apple does best.

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